A recent media industry report from the Reuters Institute notes that more than three quarters of publishers are invested in getting their journalist staffers to “behave more like creators this year.”

I’m curious what comes to mind when they say they want their teams acting more like creators. (If you’re an editor, reply and tell me!)

My gut says editors are thinking about incorporating personality and perspective into their work, but I hope they focus on how creators cultivate community and interact with their audiences.

Creators have shown that they are the trusted messengers for the communities that mainstream media has failed to serve, especially communities of color, local news deserts, and younger audiences. The way that they have delivered content in the last week during the coverage of the fatal ICE shooting of Renee Nicole Good showcased how news creators inform with context, empathy, and community in mind.

2025 NCC fellow and Minneapolis resident Adriana Goblirsch brought her audience along with her as she covered local protests and community events.

Adriana’s work doesn’t look like journalism, and it’s not meant to. She’s unpolished in how she shows you what the street looks like. She’s emotional. She has a clear perspective that she’s upfront about. Digging into the role of opinion and perspective in accuracy-focused content creation will be one of the themes NCC explores this year, and we hope you’ll continue to weigh in with your thoughts.

We’re invested in ensuring access to quality news and information for everyone, particularly by giving community messengers the skills they need to fact-check the content they’re sharing. We know that teens look to their family and friends for input about the world around them, making parents key community messengers. We want to give you the tools you need to guide your teen through today's complex news landscape. To best achieve that, we need your input.

The NCC team is in Nashville this week, and we’d love to meet you. We’re hosting a coffee, mocktails, and cocktail hour at Grandpa Bar TODAY. RSVP here and come have a drink on us. We'll be sharing one-pagers on how you can help your community by identifying misinformation, as well as tips on taking care of your mental health and safety online.

Responsible—and practical—strategies to combat extremism onlineJanuary 21 at 1 p.m. ETIn this workshop, we’ll break down the process for evaluating and reporting on extremist content and disinformation, helping creators to determine their role in the story, the most responsible way to present the information to their audience, and how to minimize being hijacked by online extremists.

RSVP here

Creator Legal 101: Protecting your content, brand, and moneyFebruary 4 at 1 p.m. ETIn this training, creator attorney Brittany Ratelle shows you how to protect your content, brand, and money when working with brands and partners. You’ll learn how ownership, licensing, exclusivity, and liability really work for modern creators, and how to spot bad deals and negotiate better contracts for yourself before they become expensive problems. Come for the clarity, leave with some legal quick-wins and a roadmap for lasting legal armor.

RSVP here

The Evidence Collective, a group of more than 25 subject matter experts in everything from infectious disease to health policy to nutrition, has a huge reach across social media.